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WILD Clothing

Film photography photoshoot


A collaboration promotional photoshoot between two Nottingham-based independent businesses: WILD Clothing Vintage Store and Make It Easy Lab film photography parlour.

The creative vision

In order to promote Wild, I composed outfits featuring garments from their vintage store, styled with other items from different sustainable second hand vintage dealers, like Karma Vintage, to demonstrate the versatility of Wild's stock and style. The incorporation of red items matching the subtle details of dyed hair and red laces and the use of a blue and cool-toned colour palette in other outfits made each key individual garment in the outfits in these colours stand out; these colours develop beautifully on Fujifilm analogue film.

A creative choice of colour palette based on the development of the final promotional images.

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